Heidi Powell is the ultimate female force. She is a trainer, transformation specialist, devoted wife, mother of four, savvy businesswoman, author, nutrition nut, and overall health guru. Heidi became a fixture in America’s living room as she worked side-by-side husband Chris Powell on ABC’s hit show, “Extreme Weight Loss.” Heidi empowered thousands across the globe as the matriarch and tour de force for the often-struggling participants, serving as their daily fitness coach, voice of reason and biggest cheerleader. Season 5 premiered to high ratings in 2015, and the Powells continue to touch lives weekly as EWL airs in syndication on TLC and OWN networks worldwide.
This March Chris and Heidi launched their debut digital platform, TRANSFORM with Chris and Heidi, with the goal of transforming one million lives by the end of 2017. The app received more than 25,000 downloads within the first 24 hours, and provides users with the motivation, exercises, nutrition, and built-in community for a successful transformation. This August the duo expanded the TRANSFORM brand further with the launch of Fresh by TRANSFORM, the world’s first USDA-Certified All Natural, and Ready-to-Eat Meal Delivery Service. Designed to make eating healthy fast, convenient, affordable and sustainable, Fresh by TRANSFORM delivers a week’s worth of delicious, nutritious microwavable meals directly to the doorstep.
Heidi writes an incredibly successful blog, where she shares her insight and expertise on health and wellness trends, fitness regimens, healthy recipes, family-friendly workouts, marriage and parenting advice, navigating life with a blended family, and her secrets to balancing it all. Over the past year Heidi’s brand grew extensively when she put herself on the other side of transformation and documented her own experience training and transforming her body as an NPC bikini competitor in the bodybuilding world. After much hard work, Heidi proudly became an IFBB Bikini Pro in July 2017. Training for these competitions ignited a new passion within Heidi to empower women and teach them that you don’t have to starve yourself to achieve the body you want. Heidi is beloved for her candid and vulnerable voice, which connects with more than 4 million women, mothers, and fitness experts worldwide.
Adding best-selling author to her list of accolades, Heidi coauthored Chris’ second book, Choose More Lose More, for Life, which immediately soared to the top of the New York Times Best Seller list. Additionally, The Powells released their latest book in December 2015 entitled, Extreme Transformation: Lifelong Weight Loss in 21 Days, which provides a comprehensive blueprint for changing your body—and life—in just 21 days.
While simultaneously filming and coaching private clients and participants from “Extreme Weight Loss,” Heidi and Chris travel the country for speaking engagements and appear regularly on national television shows such as “Good Morning America” and “The Dr. Oz Show.” Heidi has graced the cover of several publications to date, including both Oxygen Magazine and Muscle & Performance in 2016. She contributes regularly to Redbook Magazine and is part of the Women’s Health Magazine Advisory Board, where she offers expert advice on a regular basis.
Heidi has more than a decade of experience as a personal trainer, and holds both ACE and Crossfit certifications. As a coach, mother of four, and manager of their family business, Heidi brings a whole new perspective and level of compassion to the Powell’s approach, helping others overcome many of life’s challenges to create effective, long-lasting success. When not travelling, she resides in Arizona with Chris and their four children.