Meet Heidi


Heidi Powell is the ultimate female force. She is a trainer, transformation specialist, mother of four, savvy businesswoman and entrepreneur, author, nutrition nut, and overall health guru. Heidi became a fixture in America’s living room as she worked side-by-side Chris Powell on ABC’s hit show, Extreme Weight Loss. Heidi empowered thousands across the globe as the matriarch and tour de force for the often-struggling participants, serving as their daily fitness coach, voice of reason, and biggest cheerleader.  

In March 2017, Chris and Heidi launched their debut digital platform, TRANSFORM with Chris and Heidi, with the goal of transforming one million lives. In November 2018, TRANSFORM 2.0 was launched offering users macro tracking capabilities, hydration tracking, and the ability to record nutrition and workout completion rates over time. Growth continued in 2019 and 2020 with the addition of a cardio dance program, step tracker, “First Steps” program for exercise beginners, and Sōra Yoga program. With even more in development, the app is constantly expanding, and new features and programs are released regularly.  

In addition to the app, the TRANSFORM brand has expanded immensely with the introduction of its own supplement line, including the line of EVERYDAY meal replacement shakes, energy formulas, and vitamins, and the PERFORM line of workout and performance products. Taking it a step further, TRANSFORM also launched a one-on-one coaching program where app users are paired with a certified personal coach who has a history of successful transformations and works side-by-side with Chris and Heidi.    

Heidi is the co-founder of Athia Skin, alongside fellow female fitness entrepreneur, Brooke Ence. The female owned and operated company was started by Heidi and Brooke in an effort to help woman feel beautiful in their skin at any age. The rapidly growing company focuses on empowering women and supporting mothers and children with their chartable efforts.  

Over the last year, Heidi expanded her portfolio of offerings into the personal development space, where Heidi coaches thousands through their personal life transformations, using her inside-out approach developed over the last two decades of experience. Her most recent and highly reputed course is titled SHOW UP, and it guides clients on rewriting their story, creating their identity, setting and achieving goals, and living the life they always dreamed of. The tagline for Show Up is “Reshape your mind, Rewrite your story, Rebuild your life,” and that’s exactly what Heidi is helping thousands of women do. Through her immense life experiences, 2 divorces, raising 4 beautiful children, and transforming lives, she felt her ultimate life purpose was to help other women navigate change in their lives and become the best version of themselves. 

Heidi writes an incredibly successful blog, where she shares her insights and expertise on health and wellness trends, fitness regimens, healthy recipes, family-friendly workouts, parenting advice, navigating life with a blended family, and her secrets to balancing it all. Over the past few years, Heidi’s brand has grown extensively since she put herself on the other side of transformation and documented her own experience training and transforming her body as an NPC bikini competitor in the bodybuilding world. After much hard work, Heidi proudly became an IFBB Bodybuilding Pro in July 2017.   

Adding best-selling author to her list of accolades, Heidi coauthored Chris’ second book, Choose More, Lose More, for Life, which immediately soared to the top of the New York Times Best Seller list. Additionally, Chris and Heidi released their latest book in December 2015 entitled, Extreme Transformation: Lifelong Weight Loss in 21 Days, which provides a comprehensive blueprint for changing your body—and life—in just 21 days.   

Heidi has more than a decade of experience as a personal trainer and holds both ACE and CrossFit certifications. As a coach, mother of four, and businesswoman, Heidi brings a whole new perspective and level of compassion, helping others overcome many of life’s challenges to create effective, long-lasting success.  When not travelling, she resides in Arizona with her four children.  

Featured On

You can catch me as a regular expert on Good Morning America, Dr. Oz, and The Doctors. I am also lucky enough to contribute regularly to many of my favorite magazines including Redbook, Women’s Health, Oxygen, SHAPE, Family Circle, and more. If you are a member of the media or have a press-related request, please contact [email protected]

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