
Editor’s Note: I originally published this post years ago during a completely different season of life, sharing what I thought was a foolproof “30-Day Sex Challenge.” Since then, my body, my health, and my journey have evolved immensely. I’m updating this space today because willpower or scheduled activity isn’t the fix for midlife intimacy challenges—understanding our changing biology is. Read on for the real, raw clinical truth about what happens to our bodies over 40, and the actual tools that bring permanent repair.
Ladies, it’s time we had a talk. Not THE talk, but you’ll definitely need to have had THAT talk before we have THIS talk. It’s a subject that gets joked about, glamorized, and sensationalized, but it’s rarely treated with the sincere power it’s capable of. I’m talking about sex. More specifically, it’s time we had a talk about how much sex you and your significant other are having. A little too personal? Trust me, I agree, and if this wasn’t a subject I felt extremely passionate about, I wouldn’t bring it up.
⏱️ TL;DR: Reclaiming Midlife Intimacy
If you only have 30 seconds, here is how to understand the physical changes affecting your libido over 40 and move from feeling frustrated to finding permanent repair:
- It’s Biology, Not Connection: A drop in libido after 40 isn’t relationship fatigue; it is a physiological response to shifting estrogen and cortisol levels.
- The Clinical Culprit (GSM): Dropping estrogen naturally causes Genitourinary Syndrome of Menopause (GSM), leading to tissue thinning, intense pain during intercourse, and recurring UTIs. It cannot be “willpowered” away.
- The Intimacy Toolkit: Real relief comes from clinical and physical support—including localized vaginal estrogen to restore tissue moisture, pure coconut or water-based lubricants, and silicone dilators for nervous system recovery.
- Vulnerable Communication: Healing the “intimacy gap” begins with radical honesty about what your body is experiencing, removing pressure, and creating a safe space for cooperative connection.
In the original post, I noted that after a 30 day sex challenge, what really changed was creating a dedicated chunk of time, every single day, completely focused on each other. Despite the good, the bad, and the ugly of the day, despite busy schedules and hurt feelings, we knew that nightly we were going to have the opportunity to put everything aside and just focus on us. This is especially true if you’ve never prioritized time quite like that before.
BUT what happens when we hit our 40s, 50s, and beyond? Our libido can decline—and that change is not from a lack of desire or because you no longer want to be close to your partner. It’s not midlife relationship fatigue, and it is certainly not a sign that your relationship is failing.

It simply means there are physiological changes happening in your body that can make sex feel uncomfortable, painful, and maybe even completely exhausting.
When I first wrote about the 30-Day Sex Challenge, I was in a completely different season of life. While my journey has taken many turns since then, one truth remains: Intimacy is one of the most powerful tools we have for our own healing and health. Whether you are in a long-term partnership or navigating a new chapter, reclaiming your connection to intimacy is a vital part of becoming the CEO of your own health.
To help break down what is actually happening to our bodies, I sat down for a raw, two-part conversation on Heidi’s Lane with the incredible Dr. Radhika Sharma. If you are struggling with this right now, please pause and give these episodes a listen:
Tune In: Behind the Sex & Libido Curtains from my podcast:
Deep-dive conversations with leading women’s health experts to help you master your hormones.
Breaking the Shame Barrier (The Psychological Load)
If you’re feeling any unwanted shifts in your libido, or if your body just doesn’t “feel” like it has in the past when it comes to intimacy, please know that you are not alone. I’ve been there too.
This shift happened for me a couple of years ago, and I was like, “What the heck is actually happening?” It was the hardest, most embarrassing sexual thing for me to go through. It was incredibly difficult for me to even admit out loud that I was experiencing vaginal dryness—having to use lubricant for the first time!—and having physical pain during sex.
I wondered, like maybe you have too: Is this a shame thing?
So many culturally- and religiously-based thoughts were filtering through my heart, and they felt heavy. All of this actually pushed me into an anxious, depressed spiral that made me feel like I was doomed. I thought I was going crazy—the depression, the anxiety, and the fears were so very real, and they affected every single area of my life.
And I kept thinking, “Why didn’t anyone tell me about this?”
Historically, women have been scared to talk about the libido and hormonal shifts that naturally occur as we age—even with their trusted OB/GYNs. We’ve been afraid to be vulnerable and ask for help.
🚀 Get the Support You Deserve:
Grab my Perimenopause Guide—it is an absolute must-have resource for navigating this transition with confidence!
Dr. Radhika Sharma is an OB/GYN, certified wellness coach, and co-host of the Double Scrub podcast. We went deep into what’s going on with our bodies as we age (especially “down there”) so that we can better understand the physiology and stop viewing these natural occurrences through a lens of brokenness.
When it comes to the shame we feel, Dr. Sharma attributes it to the specific biological season we’re in: We’re often done having babies, our periods are gone (or mostly gone), our estrogen is down, and it can mistakenly feel like our sex lives are supposed to be done too. In fact, the morning we recorded our first episode, she shared that she had literally just seen three women in her clinic who were experiencing exactly what I went through, and they all thought they were going crazy, too.
Hiding what’s going on from your partner can create a massive “intimacy gap” in a relationship. The first step toward healing those gaps isn’t physical connection; it’s radical, vulnerable honesty about what your body is experiencing. And your body is going through a lot, my friends.
Conquering the Sahara Desert (The Clinical Reality of GSM)
If you’re feeling like the Sahara Desert when it comes to intimacy, you’re experiencing more than just basic dryness. This clinical condition is called Genitourinary Syndrome of Menopause (GSM).
Here is exactly what is happening under the hood:
↓ Estrogen Levels ──> Vaginal Tissue Becomes Thin, Dry, & Hyper-Sensitive ──> Irritation & Pain
As your estrogen levels drop, your vaginal tissue naturally loses its elasticity and moisture. GSM can result in:
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Recurring UTIs and more frequent urination
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Bacterial and pH imbalances
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Reduced arousal and difficulty achieving orgasm
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Intense pain during intercourse (specifically pain with penetration)
There’s a secondary biological battle going on here, too. As estrogen levels drop, cortisol (your stress hormone) can rise, increasing overall body stress and inflammation. At the same time, lower estrogen decreases the production of oxytocin—the hormone responsible for sexual arousal, bonding, and emotional connection. Because oxytocin naturally acts as a buffer to lower cortisol, this hormone flip creates a literal biological storm in your body!
Related Reading: Learn how Food Noise is linked to shifting hormones during perimenopause.
GSM is not something you can “willpower” your way out of. If intimacy hurts, the logical defense mechanism is to avoid it entirely. But avoidance is not the long-term repair we need.
The Midlife Intimacy Toolkit
Concrete medical and physical solutions to help repair your libido over 40.
1. Vaginal Estrogen
The ultimate game-changer. It reverses tissue thinning, alleviates painful intercourse, and restores deep moisture safely and locally.
2. Pure & Simple Lubes
Stick to organic coconut oil or water-based options. Avoid scented, ultra-processed products that disrupt your natural pH.
3. Tissue Recovery
Silicone dilators and temporary lidocaine gently help re-expand narrow tissues and calm the nervous system for pain-free sex.
While what you’re experiencing can be incredibly frustrating, Dr. Sharma shared some incredible, concrete medical and physical solutions to help repair your libido after 40:
1. Vaginal Estrogen (The Game Changer)
If you’re not familiar with vaginal estrogen, think of it like a baby aspirin for heart health, or Viagra for your lady parts. When it comes to improving your sex drive and comfort in your relationship, vaginal estrogen is queen. It helps reverse tissue thinning, alleviates painful intercourse, and directly restores deep moisture.
Note: Some women might experience a temporary yeast infection or strange discharge when first beginning vaginal estrogen. This is simply your body’s way of returning to a healthy, normal pH level. If this happens to you, stay the course—don’t give up!
The Medical Data: If you worry that topical, localized estrogen might cause breast cancer, the resounding clinical data finds that this information is false. Because it acts locally rather than systemically, it is even considered safe for many breast cancer survivors (always consult your personal physician).
2. Pure & Simple Lubrication
Another immediate solution for perimenopause-related intimacy issues is quality lubrication.
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What’s Best: Stick with organic coconut oil or high-quality, pure water-based lubricants (like classic KY).
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What to Avoid: Steer clear of almond oil and fancy, heavily scented, ultra-processed drugstore lubricants. Both of these can destroy the delicate vaginal microbiome and trigger painful infections.
3. Nervous System Recovery (Dilators & Lidocaine)
If you’re returning to intimacy after a long period of abstinence or pain, your vaginal muscles can involuntarily constrict and narrow, making intercourse even more painful. Please remember: You are not broken. You are fixable.
Using medical-grade silicone dilators—gradually moving up sizes at your own pace—can slowly and gently help to re-expand the tissue, making sex comfortable again. Temporary over-the-counter lidocaine gel is another excellent option to help desensitize the area and ensure intercourse is pain-free as you heal.
Bonus Tip: Improving your pelvic floor health is another foundational way to repair these issues. Learn more about pelvic floor health here.
The 30-Day Connection Re-Boot (For Both Partners)
As we navigate intimacy in our 40s and beyond, let’s collectively change the playbook:
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Shift the Focus: Let’s stop blaming the psychological dynamics of “low desire” in a relationship and start acknowledging the fluctuating hormones that are actually causing the physical roadblocks.
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Lighten the Cognitive Load: Remember that low sex drive is deeply tied to daily overwhelm, physical exhaustion, and mental fatigue—all of which are exacerbated by perimenopause.
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Create a Safe Space: Let’s view intimacy as a space for cooperative connection, where there is mutual vulnerability and open communication about physical comfort and emotional needs—without blame, pressure, or fear.
Ladies, please do not suffer in silence. You are not alone, and it is completely okay to pivot your strategy as your body evolves. Give yourself permission to be the true CEO of your own health.
Xo,

154 Responses
It?s often the simplest things in life that are so incredibly transformative. Thank you for sharing such an intimate story about your marriage journey.
My husband and I have been together 40 years! At about 20 years, after 4 kids and all of life?s challenges, we almost fell apart. We began counseling and after about a year we were better than ever. The love we share now is so real, so fun and so deep! Don?t give up people!! Fight for your relationships!!! The work is humbling and difficult, but so worth it!!! You will emerge with a love few ever know!!!! I?m praying for all that have commented here!!!
I love this so much. We don?t have sex enough, but DANG, when we do, we?re both totally different people: More patient with each other and our kids, more affectionate, happier, more optimistic. Clearly we need to try this to being the good moods on more often!
Thank you for being vulnerable and sharing this! I am crying while reading this, so I think it?s time to give my marriage the boost it so desperately needs, and try this before it?s too late. <3
Doesn’t work when your husband has ED. He doesn’t seem to care to even try. We are only in our 40s.
I can fully agree with the ED. Recently my husband went gluten free and it has helped with his ED significantly. Maybe it?s something he can try.
It could be he is too embarrassed to seek help for it because he is feeling he is too young to have Ed issues and that he is less of a man because of it. Maybe extra reassurance that it’s ok, and that your behind him every step of the way… You can also try other ways of being intimate.. I hope things get better for you
Right there with you. I?m 47 and have been married for 13 years now and for the last 6 years or so, it?s been MAYBE once a year? So by definition, a ?sexless marriage?. And it doesn?t matter how many times you are told not to take it personally, it feels like a rejection every single time. It starts to hurt enough to keep you from even bringing up the subject. It?s easier to just tell yourself ?Well, I guess this is what marriage looks like after so many years.? You?re the only one who can decide if you?re willing to live without passion/physical intimacy. Just know you?re not alone.
Does your husband take medicine for it? If not encourage him to go , believe me you both will be happy he did. My husband has it but with the meds we are still able to have a good sex life.
Thank you so much for sharing this! I am divorced now and looking back I wonder if doing something like this challenge would have helped! Being intimate breaks down barriers and allows trust to be built .. it forces us to let go and be vulnerable.. I just appreciate your realness so much! I believe Your openness about this is going to help a lot of marriages!
Love this. Gosh, thank you SO much for being vulnerable!!
I?m right there, a 22 year marriage on the verge of divorce, we havent even had sex but maybe 3 times this past year. Hanging on only because our kids and our commitment. I?m going to give it a shot, despite my resentment , I?m going to commit to this challenge.
Thank you for being so transparent, I?ll let you know how it goes .
30 days…..I can do this….?…wish me luck. ?
My Mom told me when I got married 17 years ago… that a man feels loved when his penis is loved and a woman feels loved when you cuddke with her. I l can’t believe how true that is.
Having said that we have been through our toughest years this last two years and I’d forgotten it. I felt like I don’t owe him that
Thanks for the reminder. “choose your love, love your choice” 🙂
My boyfriend and I have been together for 2 years now. We are finally moving in with each other tomorrow. We both work a lot and are exhausted when we get home. We have before stayed with each other for 3 weeks and maybe one time we slept together. Last week we went on vacation and I told him that we need to keep our sex lives going strong or else I fear the magic we have will die. He agreed. We had sex 6 out of the 7 days we were away and I can tell you that we have never felt closer. Even with the stress of moving that we have. He?s my best friend. I?m going to try this challenge when we need it. I know it works! Thanks for being a couple to admire.